Branding. Art Direction, 3D
Client and Agency
Client: Mars Dominicana
Agency Colaboration: Limitless Publicidad
The idea in this project consists in the creation of an artwork series using a mix of vectorial illustration and 3D lanscape. The idea came up for a promotion of the prodrutos mars in the festividaddes of haloween in santo domingo, Basically it was to create atmosphere where the characters have the appearance of funny terror that characterizes the brand. The illustrations of the characters and the house were desing originaly by Mars International, But they had to be redrawn because the original files were not in full-scale par printing conditions.