Taco Bell Chelitos

Creative Fields

Branding. Art Direction


Client and Agency

Client: Taco Bell Dominicana

Agency Colaboration: Limitless Publicidad


The idea in this project is to create a promo using a combination of illustrations. The idea that the cartoon vibe for Monday's promotion at half the price of TACO BELL on a more realistic stage would look amazing. "TACO BELL EN DEFENSA DE MICHELITO means TACO BELL IN DEFENSE OF MICHELITO" where "MICHELITO = MY MONEY". It is a Dominican expression to name money.


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