Taco Bell Chelitos
Branding. Art Direction
Client and Agency
Client: Taco Bell Dominicana
Agency Colaboration: Limitless Publicidad
The idea in this project is to create a promo using a combination of illustrations. The idea that the cartoon vibe for Monday's promotion at half the price of TACO BELL on a more realistic stage would look amazing. "TACO BELL EN DEFENSA DE MICHELITO means TACO BELL IN DEFENSE OF MICHELITO" where "MICHELITO = MY MONEY". It is a Dominican expression to name money.