Branding. Art Direction
Client and Agency
Client: Grupo CCN / Paulaner
Agency Colaboration: Limitless Publicidad
Getting the beer to find a place during the celebrations of the night parties in Santo Domingo was a challenge, since the brand's guidelines are very different from this. This proposal tried to fill all those expectations, leaving a little brand action. Taking this into account, we could find a more lively proposal in terms of colors, more active at night, and an event to fill the nights with life.