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Paulaner TTN

Creative Fields

Branding. Art Direction

 

Client and Agency

Client: Grupo CCN / Paulaner

Agency Colaboration: Limitless Publicidad

Challenge:

Getting the beer to find a place during the celebrations of the night parties in Santo Domingo was a challenge, since the brand's guidelines are very different from this. This proposal tried to fill all those expectations, leaving a little brand action. Taking this into account, we could find a more lively proposal in terms of colors, more active at night, and an event to fill the nights with life.

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